Books require effective publicity to reach potential readers, given the thousands released weekly in the U.S., creating intense competition. For independently published authors, a solid book marketing plan is essential. It lets you identify your target audience, generate buzz, attract media attention, and boost sales. Book promotion services experts recommend starting your marketing...

In the ever-evolving digital marketing landscape, Facebook remains a dominant platform for advertising. With over 2.9 billion active users, Facebook offers unmatched targeting capabilities and robust ad tools for businesses of all sizes. However, managing Facebook ads at scale requires time, expertise, and resources—luxuries not every agency or freelancer can afford. As I have researched,...

If you've written a book and are getting ready to publish it, you might be considering the various ways to promote it. As you consider book marketing services, it's common to think about promoting online through your social media channels, and establishing an author website is crucial. Hiring a publicist can significantly enhance your chances of securing traditional media coverage if your...

What separates a bestselling author from one whose masterpiece fades into obscurity? It’s rarely just the quality of the book. Instead, it often comes down to strategic and ongoing promotion. The New Jersey-based book publicists and author promotion experts at Smith Publicity know this better than anyone. With thousands of new books released every week, the sheer competition for...